Job Summary

We are seeking an experienced and skilled Digital Marketer to join our team at Perrypays. The Digital Marketer will be responsible for developing and implementing digital marketing campaigns that drive leads, conversions, and revenue. The successful candidate will work closely with cross-functional teams, including content creators, designers, and developers, to ensure that Perrypays’ digital properties are optimized for conversions and user engagement.

Job Expectations

• Develop and implement digital marketing campaigns that drive leads, conversions, and revenue
• Conduct market research, customer segmentation, and competitor analysis to inform campaign strategies and tactics
• Develop and execute email marketing, social media marketing, PPC advertising, and other digital marketing campaigns
• Optimize website content, landing pages, and lead capture forms to improve conversion rates
• Use data and analytics to measure and analyze campaign performance, and make data-driven decisions to improve ROI
• Stay up-to-date with emerging trends and best practices in digital marketing, and integrate them into Perrypays’ marketing practices
• Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure that Perrypays’ digital properties are optimized for conversions and user engagement
• Present marketing analysis and insights to stakeholders, and make recommendations for improving marketing performance

Job Requirements

• Proven experience as a Digital Marketer, with a strong portfolio of successful digital marketing campaigns
• Knowledge of digital marketing best practices and techniques, including email marketing, social media marketing, PPC advertising, and SEO
• Proficient in marketing automation tools such as HubSpot, Marketo, or similar
• Strong analytical and problem-solving skills, with the ability to use data to inform decision-making
• Strong collaboration and communication skills, with the ability to work effectively in a team environment
• Bachelor’s degree in marketing, communications, or related field is preferred

We hope this information helps. Let us know if you have any further questions or need any more information.